As someone who has worn glasses from a very young age and grew up feeling different or teased for having to wear glasses all the time. I am really annoyed and upset with the current Optical Express advert for corrective eye surgery. The advert basically makes out that wearing glasses is a bad thing without actually saying it. I’m here to tell Optical Express and the world that they are wrong, wearing glasses isn’t wrong, in fact it is awesome.
In case you haven’t seen the advert it features several people talking about how wearing glasses makes them feel unattractive, old, tired, restricted ultimately feelings of low confidence. Supposedly the surgery made the people confident, sophisticated and attractive. I do understand that some people really dislike wearing glasses and that is fine and their prerogative but advertising like this is in my opinion wrong.
I thought that I might be a little over sensitive because of my issues growing up being teased etc, taking to twitter I created a poll asking my followers if they too were annoyed by the advert, hadn’t thought about it or whether I was overreacting. Although only 9 of my followers voted, the results show that 44% found the advert annoying.
My biggest problem with this advert is what is it teaching or telling young children who have to wear glasses or people like myself who aren’t eligible for corrective eye surgery, that because of their glasses they are unattractive and that is a load of bull. Glasses doesn’t make you less attractive than non glasses wearers.
As a child I hated wearing my glasses I was teased at school, I would throw my glasses down the toilet and the amount of times i would lose my glasses whilst out playing was ridiculous I didn’t like wearing them and would put them in my pocket, ultimately losing them. When I was in my twenties I would go out with friends without my glasses, as at that point I did feel unattractive because of my glasses, I wasn’t able to see very well but thought that men would fancy me (boy was I wrong) I was putting more strain on my already poor vision. If adverts like this were about when I was a kid, it would have devastated me and knocked my already dwindling confidence.
In the last ten years or so after having a few problems with glaucoma and cataracts I have become less stubborn about wearing my glasses and don’t feel that they detract from my looks. In fact I feel that glasses are a part of who am I I’m nicola and I wear glasses, people know me as a glasses wearer and know that I look different without them. Is it a ugly different? No it’s just different. My glasses don’t make me look tired, I look tired because I am tired from living with a chronic illness, whilst raising a son. Wearing glasses hasn’t restricted me from being able to do anything. It’s my poor vision, that has stopped me from being able to drive, sit at the back of a class room or read small print. Would I prefer not to wear glasses? Of course I would but my eyesight is so bad that there is no corrective surgery available to me. I’m dealing with the cards I’ve been dealt with.
Sadly this isn’t the first advert regarding corrective eye surgery that I’ve found inappropriate. There was another one where there was a line that said “it’s like seeing in HD” em I’m pretty sure wearing corrective lenses does that.
Glasses are iconic and cool. They are a part of the wearers personality. Of course some people wear them because they need to and others use them as a fashion accessory either way, glasses are sexy and anyone tells you otherwise then tell them to get lost.
I feel that as an organisation who also supply and sell glasses Optical Express need to consider the wording of their advertisements, and keep in mind that not every spectacle wearer can have surgery to correct their vision or want to stop wearing glasses.
Have you seen the Optical Express advert? Does it bother you or are you not bothered about it at all?
I would love to here your opinions.
Thanks for the support and stopping by